The number one search trend on Google India in 2026 for fragrance is “which perfume does [celebrity] wear.” Indian buyers want to smell like Alia Bhatt, Priyanka Chopra, Rohit Sharma, and the rest of the industry. Here’s what’s actually on their vanities — and the honest affordable Indian dupes for each.
Disclaimer
Celebrities rarely reveal their exact fragrance. The picks below come from interviews, paparazzi scent-testing (yes, that’s a thing), brand endorsements, and fragrance community deep-dives. Treat it as informed speculation, not confirmed fact.
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Priyanka Chopra
Known favourites:
- Tom Ford Black Orchid
- YSL Black Opium
- Her own brand Anomaly (hair care, not perfume)
Profile: Dark, warm, sensual, gourmand-oriental. Confidence on a bottle.
Affordable dupe: Florencia Midnight (₹699) — dark, warm, addictive. Captures the YSL Black Opium register at 1/14th the price.
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Alia Bhatt
Known favourites:
- Chloé Eau de Parfum
- Jo Malone English Pear & Freesia
- Light floral profile overall
Profile: Soft, fresh, feminine, approachable. The opposite of overpowering.
Affordable dupe: Florencia Innocence (₹699) or Florencia Blossom (₹699) — both capture the soft, clean, feminine floral register Alia is known for.
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Deepika Padukone
Known favourites:
- Chanel No. 5
- Gucci Bloom
- Classic luxury florals
Profile: Elegant, timeless, powdery floral.
Affordable dupe: Florencia Blossom (₹699) — inspired by Gucci Flora, the closest affordable match to Deepika’s preferred Gucci Bloom territory.
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Ranveer Singh
Known favourites:
- Tom Ford Fucking Fabulous (yes, that’s the real name)
- Creed Aventus
- Anything bold and expensive
Profile: Loud, confident, unforgettable.
Affordable dupe: Florencia Sinful (₹699) or Florencia Ignite Oud (₹849) — both are the “walk into a room and be noticed” type of scent.
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Rohit Sharma
Known favourites:
- Creed Aventus (reportedly)
- Versace Eros
- Classic premium male fragrances
Profile: Confident, sporty-luxurious, clean projection.
Affordable dupe: Florencia Victorious (₹699) — inspired by Paco Rabanne Invictus, built for the same sporty-confident register.
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Virat Kohli
Known favourites:
- Dior Sauvage
- Clean, fresh, woody
- Has been the face of multiple premium fragrance brands
Profile: Clean, fresh, universally liked.
Affordable dupe: Florencia Blue Aura (₹699) — inspired by Armani Acqua di Giò, lives in the same clean-fresh-woody neighbourhood as Dior Sauvage.
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Shah Rukh Khan
Known favourites:
- Tom Ford Tobacco Vanille
- Azzaro (he endorsed the brand)
- Classic warm-sweet orientals
Profile: Warm, sweet, mature, romantic.
Affordable dupe: Florencia Ignite Oud (₹849) — the warm, amber-sweet register closest to SRK’s preference.
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Kareena Kapoor
Known favourites:
- Dior J’adore
- Chanel Coco Mademoiselle
- Luxurious, classic feminine
Profile: Bold floral, classic, confident.
Affordable dupe: Florencia Blossom (₹699) — soft floral, works for the same confident-feminine register at a fraction of the price.
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Jungkook (for the K-pop crowd)
Known favourites:
- Mugler Alien Man
- Various dark, sweet, unusual picks
Profile: Dark sweet, slightly unusual, signature-building.
Affordable dupe: Florencia Midnight (₹699) — dark, warm, sweet in the same category.
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The Smart Celebrity Dupe Strategy
You don’t need to pay ₹20,000–₹50,000 to smell like your favourite Bollywood star. What celebrities pay for is:
- Brand recognition (Chanel, Dior, Tom Ford on the box)
- Luxury packaging (the bottle matters to them)
- Retail markup
The actual fragrance DNA — the notes that make it smell the way it does — is reproducible at ₹700 by any brand with a serious perfumer. That’s why Florencia exists.
The Full Florencia Lineup
If you want to experiment with celebrity-adjacent scent profiles:
- Dark feminine (Priyanka, Jungkook): Florencia Midnight
- Soft feminine (Alia, Deepika): Florencia Innocence or Blossom
- Clean masculine (Virat, Rohit): Florencia Blue Aura
- Sporty masculine (Rohit, younger): Florencia Victorious
- Luxurious warm (SRK, Ranveer): Florencia Ignite Oud
- Bold seductive (Ranveer, Kareena): Florencia Sinful
Or skip the guessing and try the Florencia 7-Piece Signature Collection (₹3,499) — seven scent profiles covering every celebrity dupe category above.